Wednesday, August 25, 2010

Shady Inquiries, TV Pilots & Reality Shows

Shady Inquiries: Real Jobs V.S. Unrewarding Unpaid Jobs

As a Make-up Artist, I receive all sorts of emails, phone calls and general inquiries for a wide range of jobs or "opportunities". Many of us are familiar with the spammed out emails of some one claiming to be a Nigerian Prince that will give you 1 million dollars if you cash a check or do some thing financially for him. By now, most of us realize that this is a scam and just pure spam. However, a lot of Make-up Artists still fail to understand or have problems decoding emails from real people that claim to have "opportunities" for them.

Through my experience in the industry and from dealing with all sorts of potential clientele - I have come to understand what emails are legit and what emails are a waste of time! This blog posting is not referring to a Bride's email/phone call - but rather- people claiming to be talent scouts, tv producers, tv people, photographers, tv shows, big companies and more.

There are many emails that some times will cause us to question whether it is "safe" to work with a person or not. In addition, many emails will leave you left with a number of questions about what the company or person is even asking you to do.

Real Job Offer Emails & Phone Calls will most of the following things:
  • State the name of the person who is contacting you
  • State the name of the company
  • Specifically inform you of the details of the makeup services they are looking for
  • Specifically explain the payment situation upfront
  • Will include an office address, phone number, fax etc in the signature of the email
  • Will have legitimate professional email addresses such as JohnSmith@bbbpromotions.com instead of sexxysuperman@gmail.com
  • Will say where they got your information from
  • Will use proper grammar v.s. slang and text language
Scams, Abusive Jobs, Unprofessional jobs, and Unrewarding jobs will do the following things:
  • They some times will not give their full names
  • They some times do not give the name of their company or give you multiple company names
  • Their descriptions of the services needed will be extremely vague or unorganized
  • Instead of offering a paying job they will use words like "this is an opportunity for you", "I have a great opportunity for you" - which will some times lead to them just trying to sell you their product or can lead to you doing work for free where things turn out to be way more involved or time consuming than what you signed up for.
  • They don't clearly explain the payment situation even after you have asked several times
  • They avoid answering questions about their business, location, specifics or where they got your information from
  • They use a lot of improper grammar and slang in their emails
  • They may be trying to sell you a product instead of offering you a job opportunity if they insist on setting up a meeting with you or get pushy on the phone. Some companies will even insist that you stay on the phone until they are done speaking about their product.
  • An unrewarding job - may tell you that there's no budget for the work that you are doing and that "no one is getting paid" -- meanwhile they tell you to call their secretary at a very expensive rental location in tribeca (obviously they have enough money to have staff and a costly location - they can afford to pay the makeup artists some thing).
  • Other individuals will try to tell you that their project is so important and will end up making everyone a lot of money (they rarely ever do, so don't hold your breath!)
The Inspiration For This Blog Entry:
     I was inspired to write this blog entry after receiving phone calls from several skincare and make-up companies that left me messages claiming to have "excellent opportunities" for me. After speaking with their representatives and asking them if this was regarding my services in any way - I realize that they were just being pushy and wanted to set up a meeting with me so that they could push their product on me. They were extremely vague about what the meeting would involve. I asked the woman to email me the website information and she claimed to not have access to a computer for the next couple of weeks (also weird).

    FAKE T.V. PILOTS
    Recently, I also received an email from some one claiming to be some sort of casting person for TV or some thing. He had said he was looking for me to do "free" work for multiple catalogs, print, calendars and more on several occasions in September. He said that he promised I would be on the TV show and would receive so much exposure and press from it.Then he said some thing in the email about how it was a TV pilot. So... what is it? -- a show or a pilot?

    Theres a lot of people out there this year - that have been claiming to put people on TV shows, make people famous, and get makeup artists on reality shows. The truth is - that these are TV Pilots. Theres so many unprofessional people out there right now claiming to have TV shows. However, these are TV Pilots - any one with a camera and a bunch of free employees can pull this one off. These people make TV pilots and then try to sell the TV show to networks etc.

    Unless some one says specifically who they are, what business they are, and what network the TV pilot is for then there is no guarantee that you will even be on TV. Also, some times - even if they say specifically what network the TV pilot is for - it doesn't always get picked up. I've personally worked on TV pilots with recognized celebrities and these shows never got bought by any network.

    My general conclusion after working these sorts of jobs was that they were not worth my time.
    So heads up - and watch out for all these people claiming to have TV Pilots or Opportunities for you!
    Also, consider doing research on a company, photographer, individual etc before working with them.
    (of course I am not talking about brides and everyday appointments).

    Real Casting & TV Opportunities
    I have also been on casting interviews for Makeover Shows for TLC. They were very professional and they were looking for a specific type of makeup artist for a new makeover show. They were very upfront with who they were, how they found me etc. Their casting director had me come to their office - which was an official TLC building. They ran through some things with me and then had me speak on camera. They never asked me to do any free work on multiple occasions and they were very straight forward.

    If you are considering doing casting interviews, you shouldn't have to do "freebies" for some casting director- that doesn't even make sense to me. If the casting director is contacting you - the network will pay to have you do whatever work you are signing on for. In addition, if you do interview for a legitimate TV show or TV pilot and do not get chosen- remember - it's not the end of the world. Typically, networks are looking to cast a specific type of person for the job. Some times this specific person may be chosen based on their appearance, ethnicity or sexual orientation and it has nothing to do with your Make-up Artist skills!
    Most interviews will never involve you picking up a make-up brush at all.

    My boyfriend worked on several reality shows including Top Model. He told me that the casting directors will usually pick people for shows if they feel that they will create conflict or add some thing weird to the mix. He explained to me that they will rarely pick a person for a reality show based on talent or because they are good at their job. There are a few make-up artists on reality shows now that I would bet - were chosen for the conflict/weird element instead of actual talent.

    Tuesday, August 17, 2010

    Advertising Your Services

    Advertising Your Services

    From Makeup Artist to Hairstylists and more - advertising is very important.
    I feel as though online advertising works better than street advertising or flyering for services. I would say the best form of advertising though is "word of mouth" or recommendations to new clients from prior clients.


    THEKNOT.COM
    As far as online advertising goes, there are a lot of places that I think Makeup Artists feel that they have to advertise with. I recently signed up for the KNOT.com because of their reputation and they claim that 80 or 90% of brides visit theknot.com upon getting engaged to. The fee is $60 per month/ $150 per month some times more.I figured it was worth a try to keep my name out there in the wedding world - since I had pulled back from doing a lot of weddings due to other types of jobs I was taking.

    The Knot.com gives you statistics on how many hits your profile gets etc. I was really surprised and disappointed with the statistics I saw after one month! I was able to get that many hits off of free advertising in ONE DAY! I was very disappointed with theknot.com and am really unsure of why other makeup artists would even want to advertise on it at all. It's kind of a big waste of money.

    GOOGLE ADWORDS
    Another big online advertising giant is Google Adwords. I've tried google adwords on several occasions and really wasnt happy with that either. It lets you budget out your hits per day. For example - if some one visits your website or clicks on the adword links - every click - you pay anywhere from 25 cents to $1.00. Unfortunately, if you have a small weekly budget - your clicks are used up quickly and you really don't get a lot of exposure at all. I also think that some of the clicks you receive aren't even potential clients - but rather other makeup artists and competition. You rarely get any calls from this form of advertising. Now, if you have a giant budget like huge corporations and companies do - then yes, google adwords make sense. You will get traffic to your website or page with a LARGE budget - but I still think theres better advertising methods out there.

    YOU TUBE
    YouTube, I've heard is an excellent way to gain exposure from a wide range of clients to fans. However, in my own experience with YouTube - it takes commitment. A lot of successful and dedicated youtube users have told me that you cant just put one video up whenever you feel like it. Apparently, you need to send out at least one video a day or once a week to keep people's interest. You also need to be consistent so that you don't lose your audience. I have talked to a few models during some catalog shoots that are also personal trainers. One model was well known on youtube for his AB videos and exercise videos. Apparently he's made thousands of dollars off youtube. BUT - it took a lot of dedication. If I was to fully commit to youtube advertising, marketing or for gaining exposure - I think I would create a hundred videos over the span of a few weeks and then upload them over the course of a year (every 3 days or so religiously). However, I personally fell that this youtube route can be very time consuming and slightly exhausting.

    BLOGGING

    Blogging is another form of self advertising or gaining a fan base/ hits to your website for whatever you're selling or talking about. However, just like youtube - blogging takes dedication, is time consuming, and you need to keep a schedule. I am one of the worst offenders when it comes to blogging. For some people - blogging, twitter, facebook etc - is their life - or has become a religious thing that they do everyday. Unfortunately for me.... again.... I have been unable to keep a consistent stream of blogs everytime I create a blog. However, the things that you blog about can come up in search engines which will bring traffic and exposure to your website or whatever you link your blog with. Blogs can take a lot of time and dedication as well.

    TWITTER

    There have been a lot of people and books written on how marketing yourself on twitter works for businesses. I personally, am not a fan of tweeting for my business. Occasionally I will put up announcements for things I am doing. However, I just find that twitter is spammed up with girls that sit there for hours saying everything that comes to mind... or they will have full conversations back and forth with some one on there. To me, this is very distracting. I also don't find that new clientele will interact with the business on there. It might just be the type of business! I think that there are better ways to get the word out!

    FACEBOOK

    I am a fan of facebook. I think that facebook is excellent for personal use and also for business - however - you must try to make two accounts for this! Some people have one account for everything and then you find yourself either avoiding your family members or telling your friends not to write certain things on your facebook because they're too personal. It's always good to have a separation of work and play ---- family and friends---- and family v.s. clients.

    I like facebook because it is an informal way of connecting with people and new clients. It's also a more personal way for new clients to interact with you in a leisurely way and also get to know the other people on your page.  For my clients that take my workshops or book me for their events -- facebook has allowed them to verify my identity and even get reviews from other clients.

    I am a huge fan of facebook and it is not as "spammy" as myspace. The only thing that I do not like about platforms like facebook is that they can some times collect TOO MUCH information - which is then out there in the internet for creepy websites to post everything about you - from collected data.
    My best advice with facebook is to really think about the information you give up when signing up for accounts and just every day conversation - you never know who is watching!

    Print Advertising:
    Unless your being featured and they are doing an article on you - print advertising for makeup and hair services doesn't really work so great. Print advertising can be one of the most expensive forms of advertising. Back when I worked for a night club we would sign on to do all sorts of print advertising. Local magazines that were very small - would cost $2,000 for the backpage or for 1 page in the magazine. Print advertising should be left to the big companies and not small makeup service companies or independents.I personally, have advertised in the Village Voice - but - it rarely leads to any phone calls and can be costly!

    FREE ONLINE ADVERTISING-- Keywords/Meta tags

    Possibly the best thing ever--- free online advertising/classifieds websites! The best thing about free online advertising is the word FREE. When your advertising is free you can afford to do as much of it as possible!

    A lot of free online classified sites have awesome visibility. For example- when some one searches out for some thing in a search engine - a lot of online classified sites will come up with words from your advertisement. These are known as "keywords". Keywords are awesome because they help find your advertisements online. In addition, keywords can even popup in your blog when you are writing about your services etc.

    EXAMPLE:
    I search out: New York City Bridal Makeup Artist
    It then links me to your advertisement that says "New York City Bridal Makeup Artist"

    Meta Tags are also awesome. They found in the admin section of your websites. They allow you to type a description into your website. When some searches out for some thing on a search engine it will then use your meta tags, keywords etc to pull up your website.

    Monday, August 9, 2010

    The Makeup World: Portfolio Is Everything

    Portfolio is Everything - Despite What Schools Say!

    Make-up Artists will email me asking for advice from everything from their resume to their advertisements etc. Theres so much that is unsaid online, in the real world and in the makeup industry about how to "make it" or "present your best".

    The truth is- Make-up Artistry is not brain surgery and we are not corporate executives or your traditional business professionals.

    We don't work 9 to 5, monday through friday. Most of us do not get paid vacation, sick days, etc. I am not saying that Make-up Artists are not smart and that we need no training whatsoever. I am simply saying that - our industry is a lot different and our jobs are a lot different than most.

    A lot of new make-up artists naturally think that to be considered a good make-up artist or be "saught after" they need an impressive education. A lot of big make-up schools in New York City and other cities want potential students to believe this too.

    The truth is, unless you are an assistant to some one famous on T.V. or learning make-up zen from some sort of published Make-up guru -
    NO ONE CARES ABOUT YOUR EDUCATION.

    THE BOTTOM LINE:
    Big Companies, Makeup Counters, Everyday Clients, Brides, Photographers etc etc - all want to see your portfolio and your talents. The people that will seriously hire you want to see what you have to bring to the table whether you show them in person or have a dvd or (preferred) Portfolio.


    When starting out in the Make-up World, I knew that make-up was my passion. I decided to go to Cosmetology School (which really only teaches hair!). I did this for my "peice of paper" so that I could become a Licensed Cosmetologist. I thought this would make me more appealing to companies and that it would open up more doors. In the end, I hated Hair and never wanted to touch it again.
    The best part of graduating and working in the industry was finding out that none of the jobs I applied to even cared about my education.


    It is good to have a resume (always). I personally, change my resume to suite the job or company I am applying to - based on what they are looking for (because I do special fx, body painting, beauty and more). When I first started out I used my resume frequently and took it around with me. I found that fewer and fewer companies wanted to see my resume and were more interested in seeing my portfolio. Currently, I rarely ever have to send a resume any where and many of my clients find me online or through other companies/word of mouth.

    The truth is that - you are not a doctor-----You are a makeup artist.
    Experience is awesome - however, talent is even better. People do not care if you have been doing bad makeup for 10 years. However, if you have been doing awesome makeup for 2 years - you'll probably get hired despite your experience!

    I think a lot of makeup schools believe that their name alone gets their students jobs. However, saying you went to "________ " Makeup School isnt the same as other Industries when you say you went to Harvard or Yale. There is no "harvard" of Makeup Schools.

    People really aren't impressed by what schools you've been to.
    In some Makeup Artist jobs, having some college helps for management positions (but often- most managers have NO college or even cosmetology experience).

    The truth is- that we are in a very creative field - in which there are few requirements - other than - skill, professionalism and portfolio.

    I think a diverse portfolio is much better than having taken 10 courses with 10 different schools for 5 years lol! A diverse portfolio shows that you have the talent and you've done the work. It would be awesome if every job was like make-up artistry - where people just wanted to see what you had to bring to the table (instead of some peice of paper you got from a college).

    Tuesday, August 3, 2010

    Tips: Halloween Starts In August

    Halloween Starts In August

    It may still seem like it's 100 degrees outside and sunny, but don't be fooled! Halloween starts in August.

    The best time to get your costumes for halloween of course, is right after halloween! You will find that with most holidays, the best time to get your costume, gifts or decorations for the following year - is infact, the day after whatever the holiday is.

    You will find xmas decorations, halloween, and more discounts almost 80% the day after the holiday. Recently I was in new hampshire and was able to get fireworks up there for half the price- 2 days after the fourth of july! Unfortunately we are headed towards peak halloween season. August is an awesome month to get a jumpstart on everything from advertising to makeup supplies as things start to disappear off the shelves the closer you get to Halloween.

    For make-up artists that are diverse in special fx, character design, and body painting as well as beauty, Halloween is the biggest day of the year for us! I personally find myself booked from 8am to midnight with appointments on the day of halloween alone. In addition to being busy, a lot of artists choose to reflect this in their rates. Every Halloween is different for me, some times I am working with the NYC Halloween Parade, After Dark Film Promotions, Private Parties & Appointments, Halloween Attractions, and NYC Night Clubs.
    There are sooo many opportunities.



    Now is the time to start advertising Halloween Services or beefing up your portfolio with some new looks or faces for the approaching Halloween. Big companies start advertising back to school items and Halloween items in August. Shelves get restocked, Stores get restocked, and everyone is ready for sales. It may seem silly to start getting ready now - but you will have a set schedule, adequate supplies, and will be extremely prepared for Halloween.

    I have actually started receiving requests for October and Halloween appointments this week. A lot of Halloween attractions have already started hiring makeup artists for staff jobs and more as well.

    Unfortunately, with supply buying you may not know exactly what you will need until you deal with each client on a case by case basis. However, there are old stand bys that are awesome to have and to order in advance.

    • Brush Cleaner
    • Liquid Latex
    • Sponges and Disposable Brushes
    • Airbrush Fantasy Makeup
    • Backup Airbrush Guns (incase you get a clog and need to proceed)
    • Extra airbrush needles/hoses
    • Fake Blood or Ingredients to Make Fake Blood
    • Waterbased Face Paint if planning to work with children
    • A braid of fake hair
    • Old Age Makeup Supplies
    • Spirit Gum & Spirit Gum Remover
    • Rigid Collodion (scar liquid) - disappears in september through october due to the buying volume.
    There are a lot of preffered supplies that disappear off shelves the closer we get to halloween. In addition, there are specific brush cleaners that are excellent for fashion shows- and they too disappear off shelves.
    My best advice is to get yourself out there and create a plan of attack to maximize your halloween.

    Oh and, by the way - Halloween is on a sunday this year! Which means people will be booking your services friday, saturday and sunday. The true halloween lovers will still go out on Halloween Night and you may also pick up some extras on the other nights as well!

    Monday, August 2, 2010

    Self Improvement: Chewing Sticks- Smell Better than Cigarettes

    Chewing Sticks- Smell Better Than Cigarettes!
    Let's face it, there's nothing attractive about the dank smell of cigarettes on your breath and hands when you're around your friends, out on a date or if you work with other people.

    I have recently tried to quit smoking. Cold turkey is super hard. A lot of people in the make-up and fashion industry smoke. From make-up artists to designers and photographers - a lot of us are sneaking out for that 5 second cigarette. It's not healthy at all and it's certainly not professional. Unfortunately, a lot of people struggle with quitting or going completely cold turkey!

    I was recently at a catalog shoot in NYC. I saw one of the photographers chewing on what looked like a toothpick. I didn't think much of it until I started talking with him. I told him about how I was cutting back on my cigarette smoking and hopefully quitting soon.

    A lot of people say you should quit smoking asap and how it's bad for you. I agree that it is bad and honestly, some times it's not even that enjoyable. He told me that the stick in his mouth was not an ordinary toothpick. He was actually chewing on a "chewing stick". I had never heard of that before! Apparently, this company came out with chewing sticks that were flavored to help people who are trying to quit smoking.

    I tried a few of his sticks. I chewed on about 3 sticks during the entire day and did not go out for one cigarette! The sticks are made by a company called Thursday Plantation and come in a few different flavors including Tea Tree and Cinnamon (although he did say cinnamon was kind of gross).

    I was able to find these sticks at a vitamin shop called ProHealth Pharmacy in Manhattan. I have also heard of GNC and WholeFoods selling these sticks - although they are kind of hard to find!

    I have cut back on my smoking big time and will hopefully be quitting soon. I no longer find myself running out of the room or smoking before or during jobs. It's definitely helped me become more professional and probably more healthy!

    I would recommend these sticks for any one who has any type of issues with smoking or stress.
    Although it makes you look like Mickey Rourke in Iron Man - chewing sticks are a lot more healthy than smoking. In addition, chewing sticks have menthol in them that also make your breath smell better!

    Chewing sticks smell a lot better than cigarettes!

    Thursday, July 29, 2010

    Breaking Into The Industry: Agency or No Agency?

    Breaking Into The Industry: Agency or No Agency?

    When trying to get into the Makeup Industry or to move to the next level, a lot of artists contact me for advice for my thoughts. Models, Writers, TV People, Actors, Actresses and more have agents. I think it is a natural thing for a lot of Make-up Artists to think that they need an agent or agency to represent them when starting out or advancing in their career.


    The truth is- there are no real make-up artist agencies- at least for people starting out, regular bridal makeup artists and most makeup artists that may even consider themselves more advanced than others.

    In New York City especially, you will find people online listed as Agents for anything you could possibly imagine. Many make-up artists hear that their models have agencies or work with agency models. It is natural to assume that you should get on board with some sort of agent. Unfortunately, there really is no help out there or easy way for you to find some one else to promote your services. Ideally, we would all be able to go to an agency with a portfolio and sign on - even if that meant giving up 15-20% of our income!

    A few years ago I set out to investigate possible representation. There are a lot of unofficial people out there claiming to be agents for just about any thing. I researched online for a Makeup Artist agency and didn't come up with much information. I found some online information that Wilhelmina (the model agency) offered Make-up Artist representation.

    Upon calling Wilhelmina, a very awesome representative told me that they no longer had any agents for or represented Makeup Artists. It seems like a big waste to me and I am still unsure why there aren't big agencies for us! However, the lady from Wilhelmina was awesome and offered to fax/email me a long list of Agencies she still had on file. She ended up sending me about 30 pages of font 10 names,numbers and addresses.

    When I used to play in bands and when I went to school and took Music Management classes- rock bands had press kits. A press kit is a folder or package that includes the bands cd, bio, press releases, promotional material, and more. These press kits are then sent out to managers, agencies, record companies and just about any one who will accept a press kit! I had come accustomed in the music world to making press kits for my own musical projects and friends projects. As a creature of habit, I decided to make up a press kit for my makeup services.
     The press kit included:
    • DVD slideshows of my work complete with a DVD Menu
    • Bio & Resume
    • Professional Printed Photos of my work
    • Business Cards & Promotional Materials
    • Cover letter to the agency
    • & More
    I sent this press kit out to about 40 agencies. The entire endeavor ended up costing me about $350. I waited for the phone to ring. I did hear some replies, however most of them were saying they would keep my stuff "on file" and they said they some times need "body painters or fx people". Unfortunately, there wasnt a huge market for new beauty artists. I also started reading up on Business Management and Resume sending.
    Apparently I was doing every thing wrong.lol. A lot of professional blogs and books will tell you to never "just send a resume". Apparently, the best thing to do is to call or contact the company or agency you are looking to work with. Otherwise, just sending your information is called "SPRAYING".

    Remember that saying from when you were a kid? 
    "Say it, don't spray it"
     Ok. Now apply that to sending your resume or dealing with companies.lol! 


    It is always good to establish some line of communication before flooding people's desks with your promotional material. This is also a good habit to remember when making mailing lists or advertising to a clientele base that you have collected. There is nothing attractive about an unknown person spamming or piling their promotional material on. I wish I knew that before I spend hundreds of dollars sending my stuff out. Oh.. and.. in addition, most of those major agencies had either closed up shop or changed addresses - so a lot of my press kits actually came back in the mail - torn and damaged from the United States Post Office (thanks guys).

     So, Agency or No Agency?

    The answer is- No Agency.
    After spraying my promotional material all over god's earth- I then started to call a lot of the big agencies that I had sent my stuff to. Mind you, this was with an impressive resume that was filled with everything from retail experience to TV/FILM and Catalogs etc.


    After calling up the agencies I kept receiving the same answers. Many of them were not looking for any new beauty artists and would consider hiring me for my special fx and body painting work. Many of the agencies only represented make-up artists with commercial make-up lines --- like Bobbi Brown or Vincent Longo. In addition, many of the agencies only represented 3-4 make-up artists each.

    I ended up giving up on agencies. Although I did call some people about 2 years ago and was told then that they weren't looking to represent any new artists due to the economy. My best advice is to not waste your time on looking for agencies at all. When you get your own make-up line that is successful and is hunted down by sephora - consider getting an agenct. When you have your own book,products, accountant, lawyer, and are making more money that you can handle - get an agent. But for now - hang in there. There are no agents for you!


    Occasionally, I think we all see that post "MAKEUP ARTIST LOOKING FOR AGENCY REPRESENTATION" on craigslist in the "gigs" section. However, don't get too excited. No one will be contacting them at all. Don't even waste your time.



    If you are a make-up artist that is looking to advance or take the easier road - I would say you stand a better chance in the T.V. or Film Union. But that has it's pros and cons too.


    Boo! to the agencies!


    Working in a Retail Make-up Environment

    Retail Make-up Artists: "My Retail Experience with a #1 Makeup Company"


    As a Professional NYC Make-up Artist, I receive a lot of emails from make-up artists, students attending NYC beauty schools, and more. When starting out as a make-up artist or working in the industry in general many people wonder what it's like to actually work in a retail makeup environment.As a make-up artist I have worked in retail, commercial, private client, tv/film, fashion runway and more settings.

    Retail in my experience has always been an "interesting" experience. There are many pro's and con's when working retail or deciding to work retail. Many things are rewarding while some leave you disappointed.

    Upon entering the retail world of make-up I initially had little to no experience in Make-up Artistry. I had however, always been an artist and musician. I also had many friends who were in the modeling industry, performance industry, and also Club Industry. I would have to say my make-up experience started in the Night Club environment - attending clubs, making people up for club events, hosting my own events and also DJing. One of my sayings has always been "Never Say Drag Queen" (pertaining to bridal trials and general client discussions). However, there a lot of interesting tips, product information, and subtle and dramatic styles to be learned from a lot of NYC Queens/Performers/Club Hosts.


    Prestige & The Big Company
    When applying for a job in the retail I went to my favorite Make-up Company (shall remain nameless). It was and still is considered the #1 Professional Makeup Company out there and can be found in both partnership locations- Macy's, Nordstroms and Free Standing Locations. The interviewing process was a stressful one.
    I brought a friend for the interview as my model - which I would honestly never do again. My friend attempted to "help me" during the interviewing process by telling me she would have used different colors. My best advice for others interviewing with models - is to never bring a friend - or at least brief them before hand on what they should and shouldn't do! OMG

    Needless to say - I got the job. I was very excited initially. My general impression was that the artists from this company were like the "playboy bunny- superwomen" of the make-up industry - and I bought into the prestige. I felt honored to be accepted into this club! I've always felt that there was a lot of hype built up around artists of certain companies - I would soon find out that it wasn't all glitz and glamour.

    Thrown to the Wolves:
    The company took 8 months to send me to basic training and basically threw new employees "to the wolves". I was expected to meet sales goals and give product information to customers - with absolutely no training. The company had so many different foundations, eyeshadows, coverages and more. It's absolutely frightening when you are just starting out. In addition, I had not done make-up on too many other people besides friends and family. It's funny when you work with other make-up artists in a retail environment and some times in general. A lot of make-up artists have chips on their shoulders and act like they have "all of the secrets to the universe"- people rarely will lend a helping hand or advice!

    By the time I was sent for training - I had already taken it upon myself to read all training manuals, product information and more. I then knew the counter and products inside and out - which kind of made the training I received- redundant. I began to help new employees that signed on with the company so that their experiences weren't as difficult or as scary as mine were intitially.

    It's kind of hilarious now that I think about to the situations! Before signing on to the company I thought that everyone that was working there was a "higher grade" of make-up artist. I thought they knew everything about the company, products and makeup in general. I think this is still a huge stigma surrounding big brands.

    The truth is that- it might be that persons first day ever working for the company! They might not have any training what-so-ever! Theres also no way of knowing this.lol. 


     I now discourage a lot of my clients and friends from getting make-up done in retail environments for events.


    The Customers:
    In my retail experience - the customers were usually awesome. I rarely had diva's or difficult individuals to deal with. A lot of the customers would come back to me on a regular basis to get their make-up done or buy products specifically from me. My customers trusted me- because I always told it how it was- I never lied to any customers to sell them products. This is an awesome habit to get into. It's also good to have an awesome rapport with all customers.

    The Management:
    The management of this BIG BRAND/ #1 Professional Makeup Artist Brand was probably one of the worst things about the retail job I had for this specific company.

    During my time with this company I was trying my absolute hardest to do every thing right and please the management. My appearance has always been considered "funky" or "edgy" to most people - and that is something that I believe has opened many doors for me but has also created issues when in retail. The majority of the people working for the company I was at were almost carbon copies of real life barbie dolls (an image I have never fit into). I feel as though I was discriminated against at times by the management.

    When working any job - it's typical for your boss to want you to perform at a mediocre speed or average level. Whenever you try hard or have excellent sales goals and good rapport with clientele a manager with low self esteem or insecurities will some times lash out against you for good performance. With most jobs exceeding expectations can some times create jealousy or issues with people that are threatened that you may one day take their job or rise to higher levels in the company. There are a lot of politics that go on in the Retail Makeup Industry between management and between the employees that work there.

    When working for that specific company - there were times when the management would have me in tears.
    I am a very modest person - but believe they abused their power because they were threatened by my performance and talents. I was also attending cosmetology school which threatened them at the time because none of the management had even attended college- never the less- cosmetology school to become licensed.

    The management decided that I would become the "whipping post" of the counter and would repeatedly lash out on me when they were having a bad day or when I succeeded. I still did my job, continued to cover for unreliable employees, and for sick employees. I would be scheduled at weird hours and days unfairly.
    It seems that in the retail environment there are a lot of people who will try to break your soul!
    However, I suggest sticking through it because it makes you a stronger person, better makeup artist, and also a more determined individual. In the end you realize that you are going places and they're not! So, despite the conditions that the management puts you through - I always say - never give up.

    Through the company I decided that we should throw an AIDs benefit to help children with aids. The company is big on supporting AIDs as their cause. I had to get the approval from the company for this. I then called up my friends who were drag performers, the night clubs I had worked with and any friends who were DJ's. I promoted the event primarily myself. We also got the newspapers involved. I had friends perform drag and also pinup and burlesque. My parents were even nice enough to spend their own money to make food and bring in hot dishes for the performers.The even was a huge success.

    However, during the event some of the employees were really unreliable. One girl was on X-tasy and could barely help out at all, which I've always felt was really unprofessional. In addition, the manager showed up to the event at midnight DRUNK - and collected all of the money from the register and took it with her. I think she may have stayed for a drink - lol- go figure!

    In the end, the manager of the counter deposited the money into her own bank account and wrote the check to the company. I and none of the people involved ever received a thank you. The check was written from the managers bank account - so I'm sure she got all the credit and it helped make her look good. It's interesting that some people can get drunk, miss out on a charity event and then still get credit for it. However, the event was not about gaining exposure or getting credit from the company - it was for children with AIDs!
    Months later, I heard from another employee that we did get a letter from the company thanking us. However, I never received it and never was able to share it with the employees involved.
    Thanks!

    The Training:
    The training received from the company was ok. It was given by "trainers" from the company that usually do celebrities for concerts and events. It was exciting to go to training. However, I would later realize that they werent teaching us how to be pro makeup artists - but rather high powered sellers! Theres a lot of sneaky information in their manuals that really just tells you how to harp on the consumers emotions to make them believe that they need a product.

    I am thankful that the company offered any training at all - but it was 8 months too late!
    Other retail companies rarely offer training - so heads up - when applying for a company ask if they train you at all.

    I would still say most of the things I have learned have been from friends, workshops and actually doing makeup for jobs!


    Freelance V.S. Permanent Positions
    Various retail companies will have permanent makeup artist positions and also freelance positions. There are definitely "pros" and "cons" with both of these categories.

    Permanent Employees have year round permanent jobs. However, a lot of these jobs require you to work on Saturdays, Sundays and holidays year round. In a retail environment you can build a clientele through the customers that show up to buy products or get their makeup done. This can lead to Wedding Jobs and other Event Jobs. However, it makes things hard when scheduling weddings a year or months in advance because most schedules for the makeup counter are only put out 2 weeks in advance. In addition, most freelance gigs with individuals or private weddings require you to be available on the weekends. Permanent employees may also be eligible for health benefits depending on the hours they work as the position etc. Being permanently employed is definitely a steady job year round, but can also stunt your growth as a makeup artist and keep you behind the counter. Also - as a free agent makeup artist - you can some times make your entire weeks salary (behind the counter) - in one day. However, as a permanent employee you also get awesome employee discounts and free products as "gratis".There are definitely pros and cons.

    Freelance Makeup Artist positions with Cosmetics Companies also have their pros and cons. As a freelance makeup artist for a company you come in during busy times of the year, events, and also holidays. However, you do not receive training for most companies, do not receive health benefits and do not have a steady income guaranteed by the company. In addition, they may want you when you are already booked for events or your own company gigs. When I worked in the retail environment- freelance makeup artists- were also "looked down at" - because they did not know as much about products or where to find things. There was definitely a lot of contempt for freelancers because they would interfere with your sales because they would always be asking a million questions - which would cause you to have to stop what you were doing to help them. Freelancers do get paid more money than permanent employees however - when they are working.
    Freelancers do not get the same employee discounts or free products as permanent employees though.


    Promotions & Pollitics:
    (please note- this is not how all makeup counters are, but rather the things I have seen through my own experience and have heard from other makeup artists)

    Whenever some one asks me about retail makeup artistry - I tell them to go for it! It is excellent experience whether you have an awesome time or not. Working retail can build confidence, skill, knowledge, and experience working with clients. Retail Makeup also build patience when dealing with other people, bosses, and other clients. However, I always recommend not making a career out of retail or holding out for big promotions.

    The truth is that - there are a lot of politics and situations that go on behind closed doors and behind at the counter. Certain companies are shady with their hiring.
    • Discriminating Based on Race: it's illegal but - in my experience I have been discriminated due to my race when applying for locations in specific ethnic locations.
    • Discriminating Based on Appearance: in my experience there have been locations that want a certain number of overweight people at the makeup counter and will often find ways to discriminate against you based on your size and appearance. Some times counters feel that you might make their counter "more diverse" if you are gothy/rockery etc v.s. clean cut. They might also want a token fat girl behind the counter - but not more than one!
    • Discrimination Based on Family: when working for this major company I was up for a job promotion. I had excellent sales goals, exceeded expectations, covered for sick employees and was always on time. When applying for a promotion that would give me more hours I was passed over for an employee that had been there for half the time I was there. The manager told me that the reasoning for her decision was because the other girl had kids and needed more money. (also illegal). This was aggrevaiting to me because I was putting myself through college and cosmetology school without any financial aid or help from any one.
    • Discrimination Based on Sex: I found that a lot of girls apply to these big companies and never get hired. There are fewer men applying for the makeup counter positions. However, I have found that when most men apply for makeup counter jobs- they are hired. The reasoning behind this is for counter diversity - but also - the excuse I heard was- because the belief is that women preffer to have their makeup done by men because then their husbands will like the makeup. A mans opinion is worth more apparently.
    • Discrimination Based on Sexual Orientation: I have talked to other makeup artists that used to work for this big company as well. They were gay men and claimed that they were not hired and were actually called "fags".
    The bottom line is that Retail Makeup Environments have their "pros" and "cons". I am not posting this blog posting to discourage any one from retail or to trash talk certain large companies. This blog posting is my general opinion, experience and things I have encountered in the retail environment. While my time as a retail artist wasnt always fun or rewarding - I would do it again in a heart beat. Every type of job out there has it's pros and cons. Retail Makeup Artistry helps to develop and build better makeup artists. However, just because you work a retail job for a big company - it does not mean that you have "made it".

    True professionals go out there and work for themselves. Makeup counters will just stunt your growth if you make a end all career out of it. Do your time and then leave!